Apple has brought many inventions into the world. Starting from the personal computer, portable music player, smartphone, smartwatch to cloud services. What next, Yes Apple car. A fully Autonomous, Electric Car.
Background
2008
Way back in 2008 after the iPhone launch, Steve Jobs was looking for possibilities of a big gadget in the automobile industry. Apple's iCar.
2015
News spread that Apple had secretly started working with a car project named Project Titan.
2016
Apple partnered with Uber competitors DIDI Chuxing in 2016 and made an exciting investment of $1 billion.
2017
Tim Cook confirmed with detail commenting that Apple is working on a driverless car in June 2017
2020
Reuters reported that Apple targets car production by 2024
2021
Again news spread that Hyundai-KIA could be partnering to produce the Apple car.
2021
Foxconn, Apple's major contract manufacturer has been involved in the automotive industry to provide production and consulting services uniting with Chinese carmaker Zhejiang Geely Holding Group Co.
Way back in 2008 after the iPhone launch, Steve Jobs was looking for possibilities of a big gadget in the automobile industry. Apple's iCar.
He had a few discussions about the potential of an iCar with Tony Fadell Apple's senior vice president at that time. Who has successfully invented the iPod and co-invented the iPhone.
But the auto industry has a setback and was uninviting then. Meanwhile, Apple had been busy for many years with iPhone and its smartphone market.
Rumor spread of an Apple car; in 2014 and 2015 news spread that Apple had secretly started working with a car project named Project Titan.
Apple partnered with Uber's competitor DIDI Chuxing in 2016 and made an exciting investment of $1 billion. This increases Apple's strength in the automobile industry and autonomous driving technology.
The project had been commissioned with former employees of Tesla and experts from NASA and Blackberry.
Tim Cook confirmed to Bloomberg with detail commenting that Apple is working on a driverless car in June 2017:
"We’re focusing on autonomous systems. And clearly, one purpose of autonomous systems are self-driving cars. There are others."
"And we sort of see it as the mother of all AI projects. It’s probably one of the most difficult AI projects actually to work on and so autonomy is something that’s incredibly exciting for us, but we’ll see where it takes us.”
Source: bloomberg.com
In December 2020 Reuters reported with two of the sources who were familiar with Apple's vision to build next-generation cars said that:
"Apple Inc is moving forward with self-driving car technology and is targeting 2024 to produce a passenger vehicle that could include its own breakthrough battery technology"
Source: reuters.com
But there is huge uncertainty about the launch timing of the Apple car. One of the reliable Apple analyst Ming-Chi Kue said in a research note that the vehicle launch timeframe would be delayed further to 2028 or more later.
Again news spread that Hyundai-KIA could be partnering to produce the Apple car.
Foxconn, Apple's major contract manufacturer has been involved in the automotive industry to provide production and consulting services uniting with Chinese carmaker Zhejiang Geely Holding Group Co.
Apple's Ambition To Build A Car With
Breakthrough Battery Technology
Apple's sleek Design
Increasing Range
More Horsepower
Fully Driverless
Fast Charging
Smart Device
Affordable Price
Apple, the most valuable brand in the $715B smartphone market, has initiated to enter into the $10T of the auto and mobility market. Apple has already had brand recognition and capital and it is trying hard to take a position in the automotive market.
We know all about the Apple car and project titan is from the news and merely a little information from a few sources. As there is hardly any declaration or project revealed from Apple itself, we have to wait further to know what new Apple will bring to the automobile industry and how it could create a jerk.
Apple is a trendsetter that introduced the world with the most unique, insanely great futuristic products. It can be assumed Apple is working forward to develop a very high-end fully autonomous electric vehicle.
